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This privacy policy sets out how The Gift of Cake uses and protects any information that you give us when you use this website.

We are committed to ensuring that your privacy is protected. By visiting and using our website you accept and consent to the practices described in this policy.

Information we collect from you

We’re only interested in information that’s essential to processing your order and giving you the best possible service:

1) Names and postal addresses for you and the cake recipient
2) Contact information including email addresses and phone numbers
3) IP addresses (to ensure vouchers can’t be used multiple times)
4) Browsing data (pages visited, length of time, etc.)
5) The type of cake you order.

We don’t see or have access to credit card payment details as these are dealt with by UTP/Barclaycard, our payment gateway. All payment information is encrypted using SSL technology

What we do with the information we collect

We require this information to:

1) Process your orders and send out discount vouchers
2) To contact you if there is a problem with your order
3) Enable our delivery service to advise recipients of impending delivery
4) Send emails with offers and news updates (from which you can unsubscribe at any time)

What we disclose to third parties

We take privacy very seriously. There’s little need for us to disclose your information to third parties. We don’t sell the information or use it in any way other than for the purposes listed above. The only third parties involved are:

DPD (for delivery purposes)
Google Analytics (IP addresses, but not names or contact details)
MailChimp who manage our subscriber email database and who have their own, very comprehensive, Privacy Policy that can be viewed here.

How we store your personal data

We are committed to ensuring that your information is secure. It’s stored on servers in the UK which are backed-up daily. In order to prevent unauthorised access or disclosure, there are appropriate physical, electronic and procedures (firewalls, passwords, etc.) to safeguard and secure the information.

Your Rights

You can unsubscribe from our email list by clicking on the ‘unsubscribe’ link located on the bottom of our emails.

Subject to adequate proof of identity:
You can request details of personal information that we hold about you.
You can have any personal information corrected by contacting us to explain what is incorrect or incomplete.
You can request that your personal information is deleted.

Contact details for all of the above requests are:

Postal Address: The Data Protection Officer, The Gift of Cake Ltd, Units 1-3 Rocklands, Exeter Road, Kingsteignton, Devon, TQ12 3HX.
Telephone: +44 (0)1626 915150


Cookies are small data files which are issued to a user’s computer when they enter a website and then stored by the user’s browser. Our website uses cookies because we believe it makes the use of our website easier for customers and it enables us to participate in marketing and advertising programs run by Google and others. Cookies do not tell us your email address or other personal information.

Cookies should enhance your experience of our website. Cookies can also save you time as they help us to remember who you are.

We use the following types of Cookies:

Strictly necessary cookies – These are cookies that are required for the proper operation of our website, for example, cookies that enable you to log into secure areas of the site.

Analytical/performance cookiesThese allow us to count the number of visitors and to see how visitors move around our site. This helps us improve the way our service works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies – These are used to recognise you when you return to our website.

Users can elect to not accept cookies if they wish. Most browsers also offer users an option of a blanket rejection of all cookies although doing this will mean many websites don’t operate properly.


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